Date: August 9, 2025
1) Executive Summary
PulzUp is a mobile fitness game where real-world activity (steps, calories, workout minutes) converts into in-game damage to defeat mobs and bosses. Our goal is to turn everyday movement into a simple, fun, and sustainable habit.
2) Mission
Use gamification to help people fall in love with movement and make their lives more comfortable by forming a durable habit of daily activity.
2.1 Goals and Context
- Build a motivating fitness app where real activity becomes game progress.
- Combine fitness tracking with Solo Leveling and Munchkin-inspired mechanics for maximum engagement.
- Create long-term retention through daily challenges and progression.
- Keep a minimalist interface without maps or heroes; the focus is "door → event → progress."
- Project goal: ship the MVP with basic monetization and a live audience by August 27, 2025.
3) Problem and Insight
- People know they should move, but motivation is unstable - fitness competes with fast dopamine.
- Traditional fitness apps overload users with metrics and "plans" that quickly exhaust attention.
- The key to a lasting habit is low friction, immediate reward, and clear progress.